Digital Clean Up
Make 2022 climate positive
Everything that we do online increases our carbon footprint
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Digital waste calculator
What is digital waste?
Imagine all the emails, pictures, videos, messages, posts, and memes, that you've sent, saved, or shared through social media. Or pictures that you keep on your phone or in the cloud but don't use. Or emails and junk mail from 2 years ago that give you no reason to even open the folder.
All of that causes CO2 emissions to be released into the atmosphere. The use of people's smartphones and the internet causes as much as 3,7 percent of all the CO2emissions in the world. According to researchers, by 2025, online communication might use up20 percent of all global electricity.
Are you aware of what your smartphone is up to?
The usage of smartphones produces 125 megatons of CO2 in a year and a big part of it is due to the downloaded apps.
Chances are, you don't use all the apps that you have on your phone but all of them use energy. Even when they're not currently in use.
Apps have trackers that analyze your activity as a user and process your data. By the way, 50 percent of apps continue to use the data of the user after being closed.
Plant a tree. Plant many trees
Compensate the effect
There's a big tree planting happening already this spring. 2 million seedlings that will change our future will be put into the soil. Give your input and change your year climate-friendly.
We will start planting the trees in April.
One tree costs 1.5€
We need You, climate ambassador; your input is crucial. Did you know that to compensate for your yearly footprint, you'd need to plant 20 trees? We will do it for you!
Have you already contributed?
Take a look at who's already a climate ambassador
Would you like information about the tree planting day?
Three steps to climate friendliness
We are an Estonian cleantechstart-up Makeitneutral and we make sure that every company and individual had a chance to give their best to consume a carbon-neutral and climate-positive service.
We don’t sense the world as shown in news and documentaries. We live in a paradise, by all means, we just don’t know how to cherish it. Climate changes and the rise of sea levels with the floods that have come from it seem abstract and insubstantial. It seems as if it doesn’t affect us today.
We’re all used to consuming but it can’t go on forever. We have been fallen behind in changing our habits and now is our last chance to do so. The extinction of various species has been growing exponentially since the 1950s. In 2020, 15 species were declared extinct, in 2021 31 species (source) In the last decade, more than 160 species have been declared extinct. Today, everybody can see the climate changes – hurricanes, droughts, floods, snowfalls even in Egypt, where even rain is not very common.
The footprint of ourselves, average Europeans, is 29kg of CO2, meaning 10.5 tons of carbon dioxide a year.
A green change in a company takes time, which unfortunately is often limited. Even our own experience showed that it’s not as easy at all as we thought at first. But we won’t give up; we believe that everything is possible!
We see and hear the true desire of companies to change and act more responsibly and sustainably. The wish to change is there and Makeitneutral comes to the rescue with tools that help to analyze, reduce, and compensate. Out automatic solutions won’t take a lot of time and are easy to use.
Did you know that?
11,1 tons of CO2
is the average footprint of an Estonian. Make your effect climate-friendly!
570 000 000
trees are needed to change Estonia carbon-neutral
in an electronic mailbox equals the amount of CO2 that’s emitted during a drive from Tallinn to Rapla