1. What does ‘forest-positive’ mean?

In short, it means you or your business is providing our planet more trees, than it uses.

Trees are used in a variety of ways:

  • paper
  • furniture
  • buildings
  • medicine
  • fuel
  • packaging

And even that is not all.

So even if your company does not deal, for example, in furniture making, then an average company still uses a lot of products that are made from cutting down a tree.

With makeitneutral, you can take one step closer to being a forest-positive brand and help plant trees in your local area.

2. Is makeitneutral really going to be planting trees?

Of course!

Thanks to our partners, we already have the capacity to plant up to 25 million trees in a year.

For proof, we will keep you informed about the process and the exact location where your tree is planted.

3. How can I be sure that the tree is protected for the next 80+ years?

All trees that are planted on private land or on land owned by our partners, are being watched and taken care of for all their life.

Regular controls and visual inspections will be carried out to ensure the natural lifespan of a tree.

If something should happen (for example, an unfortunate forest fire), then all the affected trees will be replaced.

4. When are the trees planted?

As pre-growing a tree takes up to 3 years, before it can be planted, all the trees will be planted 1-2 times a year, depending on weather conditions.

Every tree planted is certified and can be used for local reforestation.

5. Is this project only for internet shops?


If you do not have an internet shop, you can still make it neutral!

One way is to just purchase a particular amount of trees, to offset your company’s carbon emissions.

Also, we can work together and find out an interesting and a good way to incorporate tree planting for your service or product.

6. Why do I need the makeitneutral. badge and certificate?

The badge and certificate will inform your customers that your company is forest-positive and purchasing from your shop will help local forests.

It is a guarantee that using your services or products have no negative impact on the planet.

By displaying the badge and certificate, people will know that you are making a big contribution toward a green and healthy world and providing all sorts of birds and animals a safe home that will be there for another 30-40 years.

7. What sort of trees will be planted?

We are aware that a forest has to be diverse and rich in species. We will make sure that a thriving habitat for all life will be planted and use different and local species of trees.

8. Where can I find the marketing material?

You can find all the information and files in our Brand Guidelines page.

If you have any new ideas or just need some support, get in touch with us and we shall discuss the best course of action for your company!

9. How is my information being used?

When you purchase something from our store, buy a tree via our partners or cooperate with us, as part of the buying and selling process, we collect the personal information you give us such as your name, address, and email address.

We save this information in order to have a record of who has made donations or purchases, to aggregate total trees per person, and so that we can send out Certificates, location of the trees planted and receipts as needed.

We will never trade, share, or sell your personal data with anyone.

Should we become aware of any kind of breach in our data systems where your personal information may be compromised, we will immediately notify you.

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